“People don’t buy what you do, they buy why you do it.” – Simon Sinek



“People don’t buy what you do, they buy why you do it.” – Simon Sinek

Passion is important when it comes to the arts. The why is what distinguishes the great photographers from those who simply churn out the same thing day in day out. Given the ubiquity and affordability of a good camera, how does a photographer stand out from the crowd?


It is what distinguishes the artisan from the “fast food” of the photography world.

I recently did a shoot for a good friend’s daughter who is undergoing treatment for Ewing’s Sarcoma of the Spine. It’s important to step back and rediscover the joy of simply taking photographs without the pressure. My friend was very touched by the photos I created. I thought I would share them so that I can show you photographs with feeling behind it.

Here is little Greta dancing in her favourite dress.

I wanted to evoke the feeling of the classic fashion photographers from the golden age of Vogue magazine. I wanted to do a portrait of Greta that would not be out of place on the pages of a glossy magazine.

Here is another photo of Greta dressed as Pikachu.


The shoot made her very thirsty and so she drank a whole bunch of water. So much that it left a little mark on her lips. Her mother said that she had drunk more water than she did all year.

Writing a blog is not easy for me so excuse the awkwardness but every journey of a thousand miles begins with a single step. My words are a little clunky but then again I’m a photographer and not a writer. Drop me a note and let me know what topics you’d like me to talk about. I would love to hear from you.

Thank you.